Sales of the F-150, Lobo in Meheeco, have plummeted because of the image connected with drug cartels. Cartel hitmen like the F-150 above any other pick-up truck, however, Mexico’s pick-up market is suffering as a whole.
Customers are leaving the F-150 alone because soldiers often pursue it at checkpoints and border crossings. Ford is informed of this issue.
“It’s a vehicle that is in high demand for committing crimes,” said Gabriel Lopez, Ford’s newly-assigned president of Mexican operations. “There’s plenty of space in the pick-up’s cabin for more weapons.”
Mexican police patrol in 2008 Ford 'Lobo' |
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